We analyzed the nature of each content, assigned hierarchy and roles to each page, and applied unique design metaphors and layouts, to create interest and provide a consistent user experience.
The existing website, which had been standardized and static due to the layout of images centered on bird's eye view and a large amount of text listing, was dynamically organized around visualized content such as video to make it easier to understand from a customer's perspective. Also, we focused on providing a role in digital management for the real estate developer.
Hanyang's website began by breaking the customary framework in line with the changing paradigm of the construction market. We tried a new approach to reflect the changing social trends that are advanced based on new technologies and prioritized qualitative values.
Through the visual narrative strategy, which is the core of digital communication, brand sensitivity has been transplanted and visual identity has been established.
Hanyang has changed everything, including the new CI, new corporate vision, and new business challenges. We have strategically placed content and introduced novel ways of expression by deriving core values suitable for these changes in Hanyang.